22/06/2017

Alghanim Auto and Ford Middle East hold the First Motorcraft® Trade Partner Event in Kuwait

with wholesalers of Motorcraft

KUWAIT, April 2017: In collaboration with Ford Middle East, Alghanim Auto – the only Ford-authorized importer in Kuwait – held the first annual trade event for its Motorcraft® genuine spare parts wholesale partners in appreciation of their business and continued support. The successful night hosted over 120 attendees at the Jumeirah Messilah Beach Hotel and Spa.

Opening the night, Tim Zimmerman, Vice President – Alghanim Auto, said: “Through Motorcraft® genuine spare parts, Ford is committed to providing the best quality spare parts and lubricants to better serve the large base of Ford customers in Kuwait and ensure the durability and long-life of their vehicles. We at Alghanim Auto are also committed to ensuring all Ford owners have reliable and convenient access to Motorcraft® genuine spare parts, and this can only be achieved thanks to all of you, our trusted customers and partners here in Kuwait”.

The event entailed a product presentation by representatives from the Ford Middle East Customer Service Division, featuring the current Motorcraft® line up of products available at Alghanim Auto in Kuwait, as well as a sneak preview at the upcoming products in the pipeline. During the presentation, Bilal Jabak, Regional Aftersales Manager – Ford Middle East, spoke of the variety and high quality of Motorcraft® products, saying: “Together with Alghanim Auto, we are committed to making all Ford and Motorcraft® products and services available for customers in Kuwait. As you all know, Motorcraft® genuine spare parts are recognized internationally for quality and reliability, enabling our partners to provide superior genuine spare parts and lubricants to their customers.

During the presentation, Alghanim Auto also introduced the latest premium oil offering from Motorcraft®, the 20W50 premium gasoline engine oil. Formulated from superior base stock and advanced to provide excellent engine protection, the 20W50 provides a performance level of API SN and ensures exceptional engine cleanliness, engine protection under severe operating conditions, resistance to viscosity and thermal breakdown at high temperature, protection against sludge, varnish formation, starting friction, rust and corrosion. The 20W50 is suitable for naturally aspirated, turbocharged and supercharged gasoline engines.

The presentation was followed by an assisted demonstration on the Motorcraft® product stations that were set up on-site, allowing guests an opportunity to see and feel products such as lubes, chemicals, batteries, brakes, filters. 

Motorcraft® originated in the USA in the 1950s as the Ford Parts Division acquired assets from the Electric Autolite Co. in 1962 before officially becoming Motorcraft® in 1972. The company has built its reputation on the three pillars of safety, durability and value. Motorcraft® offers more than 300,000 part numbers split over 24 major product categories including oils and chemicals, coolants, filters, wiper blades and batteries

Motorcraft® parts are designed for all makes and model vehicles and manufactured to strict specifications; they undergo extensive laboratory and on-the-road testing. Designed and built to maximize the vehicle’s performance, Motorcraft® parts provide the customer with the confidence that repairs and maintenance will last a long time.

In Kuwait, genuine Motorcraft® spare parts are available for retail and wholesale customers at Alghanim Auto. The Alghanim Auto Service and Parts Center is located in Shuwaikh Industrial Area opposite from the Classical Car Museum and Sirbb Circuit. Working hours are from 7AM to 7PM from Saturday to Thursday. For more information, please call the customer care center at 1898900; visit www.fordalghanim.com or check the social media @FordAlghanim.



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