15/06/2016

FordPass® Reimagines The Customer Experience

As part of its transformation into an auto and mobility company, Ford is introducing FordPass® – a platform that reimagines the relationship between automaker and consumer. FordPass aims to do for car owners what iTunes did for music fans.


FordPass®, part of Ford’s transformation into an auto and mobility company, aims to do for car owners what iTunes did for music fans.

Launching in April, FordPass reimagines the relationship between automaker and consumer; membership is free whether you own a Ford vehicle or not by registering online.

Benefits include a marketplace of mobility services, FordGuides who are always there to help you move, rewards for membership loyalty, and FordHubs where you can go to experience the latest innovations.

Ford partnering with ParkWhiz in the U.S. to help drivers find and pay for advance parking more easily, and with FlightCar to help consumers share and borrow; FordPay makes it easy to pay for mobility expenses.

Ford also partnering with McDonald’s and 7-Eleven to reward FordPass members with merchandise and unique experiences.

FordHubs to open in New York, London, Shanghai and San Francisco; first hub will open later this year in New York’s Westfield World Trade Centre.



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